Why adopt the JTI ?

The Journalism Trust Initiative (JTI) is a market-based solution for promoting quality j ournalism and turning its practice into a real competitive advantage. It is a tool for newsrooms, provided that they have journalistic methods, an ethical framework and rules of independence.

The benefits of JTI

• Encourages the media to improve their editorial processes, performance and ethical standards by offering competitive advantages;
• Enables consumers and citizens, regulators, investors, donors and the private sector (advertisers and distributors) to identify and reward trusted journalism ;
• Cleans up the information space as a whole by means of an independent, transparent, systemic self-regulatory mechanism that should move the lines.

Certification stages

• : Self-assessment; via the JTI-app online platform
• :Publication; your transparency report accessible to the general public
• : Certification audit; Documentary review & On-site audit

How does it work ?

The other approaches on the market for cleaning up our information space are many and varied. They focus largely on identifying and demoting illegal or harmful content, as with fact-checking. Still others focus on sources in an institutional and systemic way, but above all on the basis of external research and evaluation and the resulting classifications.

JTI is currently the only tried-and-tested instrument that

• Is based on self-regulation and an official ISO standard ;
• Is established by means of a self-assessment, optionally supplemented by an external audit
• Is designed to amplify "good" - good practice - rather than combat "bad".
• Does not rank or score individual journalists or content .

What exactly is JTI - and what purpose does it serve ?

In its unique form as an official ISO-type standard, JTI offers the option of certification by means of an external audit, and is fully readable by the machines that feed algorithmic referencing and recommendation systems (social network news feeds, search rankings, programmatic advertising) to support the visibility and, ultimately, the sustainability of reliable sources of information.
The 18 clauses of the standard focus on the institutional level and the processes of journalistic production, with specifications relating to transparency and the editorial charter, including, for example, the policy on independence, accuracy and correctness.